https://www.jennifertran.co/shield-ai-old daily 0.75 2024-02-07 https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/8de0e092-b2ef-4ae3-9ff7-c194641b5267/Thumbnail.png Shield AI (old) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/1e43da1f-2b37-4b65-83ca-6df7873ee5d7/Web+Components.png Shield AI (old) - 4. Web Components All components for Shield’s internal web application, Vision. An atomic design system is applied to build up the different components and templates. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/3fbe79a7-5939-45f7-8070-40c18372b85f/Design+Language.png Shield AI (old) - 2. Design Language Design guidelines and fundamentals to Shield applications, components, and templates. This section is split into 5 subsections: Typography, Colors, Grids, Spacing, and Icons. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/185342ad-bb25-40d6-afe2-ca6ecfe70588/Mobile+Components.png Shield AI (old) - 3. Mobile Components All components for Shield’s external Android application, Controller. An atomic design system is applied to build up the different components and templates. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/95790df8-5325-4cd8-ac91-53ce9e8fac4b/Archive.png Shield AI (old) - 6. Archived All previous designs that are no longer in use. Kept for recording purposes. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/8e82c791-fcdf-4f18-a54d-0dd2cf058093/Templates.png Shield AI (old) - 5. Templates Includes both Web and Mobile templates for various sections. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/c45f1e0d-8cc7-4695-9410-0983cbc35039/Overview.png Shield AI (old) - 1. Overview The overview serves as a summary of what the design system is used for and how to use it. The copy used is very general to serve developers who are not as familiar with design language and using Figma. There are 3 subsections: Guidelines, Change Log, and Naming Conventions. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/33fe80c5-be6a-4dc2-a1b7-4759af5a9565/How+to+use+chart.png Shield AI (old) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/aa17d695-9b55-458d-aa48-07272dee2aa0/Text+Styles.png Shield AI (old) - Text Styles Typography is defined by Text Styles. When using typography, the designer or developer can select the correct Style and apply the corresponding Color Style to it, depending on the type and background — over dark or over light. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/e8ed4a30-7aa3-4c87-8a2b-11a1e32034af/Grid+Styles.png Shield AI (old) - Grid Styles Grid Styles can be applied to components and templates for responsive layouts. For screens, there are grids that range from small to extra large. For smaller components, there are corresponding grids that can be applied. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/a7423b1f-7850-4d0e-8a3d-e7a8e36049ff/Effect+Styles.png Shield AI (old) - Effect Styles Shadows are defined by Effect Styles, and range from 0 dp to 12 dp. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/cd2b5aaf-6278-4a6c-adbf-c45e7910ecdc/Color+Styles.png Shield AI (old) - Color Styles The color palette is defined by Color Styles, which is organized in different sections: Colors, General, Web and Mobile Buttons, Icons, and Typography. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/cec2e237-16a7-4fef-bbe2-de778d471b49/Reflection+pic.png Shield AI (old) - Make it stand out The interns celebrating the end of our summer with a boat party! https://www.jennifertran.co/ford daily 0.75 2022-01-04 https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/3a443fa8-997d-403d-9c9c-65634e959d89/thumbnail.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/06d2a4dd-84ac-4625-8e1e-72d2f16af9d2/Blank.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/31da4461-879a-4c64-9f28-ff7e9e7c8ab6/%5BImpulse%5D+Guiding+User+Purchase.png Ford - Make it stand out Guiding user purchases A screen that pops up while the user browses products to assist with choosing https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/7ee2aa0e-9917-4e9c-9f26-84367d15e29a/%5BReturns%5D+Confirmation.png Ford - Make it stand out Return confirmation Giving confirmation to the user that the return was successfully completed https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/15308648-0533-40c6-8dba-3c02d0758fdc/%5BReturns%5D+Feedback+Form.png Ford - Make it stand out Optional feedback form An optional feedback form for users to report why they returned an item. Offers a solution to resend a replacement item to the user https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/4616d769-4b47-4bb9-8e33-36bcced0ddd5/Car+Diagram+%2B+Warning.png Ford - Make it stand out Car door opening warning Shows and warns users what door will open for them to receive their items. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/c51bf808-69ad-4f94-abb3-a100d1d7edd9/%5BImpulse%5D+Current+Cart.png Ford - Make it stand out Current cart Details the items in the user’s cart, prompting users to view the products that are on-hand in the car https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/b5c0a71b-d4cf-497b-825b-6cd1abaa25ab/%5BTesting%5D+Scheduling+for+Pickup.png Ford - Make it stand out Scheduling for pick-up The user can optionally choose to schedule the end of the testing session, which can be changed later at any time https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/1c9a09e0-b96b-438c-833c-d7004723b1ba/Departure.png Ford - Make it stand out Departure An animated video of the car driving away will be shown to create a friendly visual https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/99a33e5c-a173-47a4-bd9b-9325c6f4ec18/%5BTesting%5D+Departure.png Ford - Make it stand out Departure A special last screen after the user has grabbed their test item with a custom message depending on the user’s testing period https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/cd7080da-2fed-4e0d-ae0e-a1403f9f04f1/Greeting.png Ford - Make it stand out Greeting Initial greeting as user approaches https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/bfb2381e-0a09-42b6-995c-c93009d77488/User+Verification.png Ford - Make it stand out User access options Gives users a sense of security when accessing their items https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/35ee0caa-9165-4be3-a6db-6cc7f9c0cc86/Feedback+Form+-+Car+Service.png Ford - Make it stand out Service feedback form An optional feedback form that allows Ford to continue to improve their services https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/6dada0e3-ed0e-4fa2-9617-c8dcb3fe70fe/Blank.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/4b90d14d-6d00-4f30-8a1c-a9576e723501/%5BImpulse%5D+Offering+Products.png Ford - Make it stand out Offering products Notifies the user of the impulse purchasing service by offering select products https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/a69f69c8-a394-4153-ae68-eb620a31088e/%5BImpulse%5D+Product+Details.png Ford - Make it stand out Specific product details Gives a description of a specific product, with a rating and top reviews https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/0e6a5e83-68ef-4725-97b9-d23dc905e4f8/%5BImpulse%5D+Car+Diagram+%2B+Warning.png Ford - Make it stand out Instruction video Plays a video instructing user how to browse the items available for immediate purchase in the car https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/e0b17468-7703-4bff-8ce7-92155a0a2820/secondary+research.png Ford - Secondary Research We started off with outside research to learn more about the perception of autonomous vehicles and online shopping services. We also sought out existing business models that offer unique delivery services and see if they offered anything different. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/4854947a-dafa-4b27-bbdb-9ba061ea0044/1+on+1+interviews.png Ford - 1-on-1 Interviews We conducted 11 interviews of users of different ages, geographic locations, and shopping preferences. Our goal was to find pain points in the shopping journey that can be solved with AV services, as well as understand what aspects of online shopping that customers value. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/f287f6c1-1e4c-4594-8cda-8d1837cbe934/survey.png Ford - Survey To quantitatively learn about mobile shopping experiences, we designed a survey that received 100+ responses. Our goal was to identify shopping patterns for online, delivery, in-store, and autonomous services to help identify target vendors. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/67954b8b-2c0f-44c1-9115-936c21890e30/Affinity+Map.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/0ed01f90-c542-4f4c-850e-c5520a95bff8/Mind+Map+-+Product.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/da4926d2-44db-454a-90b0-f4b2d5b78f38/Mind+Map+-+Delivery+Service.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/85f39dae-47ff-409b-bbc0-f43e0b7768ae/Leo+-+College+Student.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/12771e66-2921-4a1a-a05f-2bfa1e5e06a1/Tess+-+Young+Adult.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/6ef6d116-32da-4402-8ed4-13719496482e/Oliver+-+Young+Adult.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/d42a3b92-8a58-4f32-b8b7-c317e0328f18/Claire+-+Middle-aged+Adult.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/faa6cfec-fd3f-41d3-9643-0a29b936d3ab/storyboard_1.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/415b7e00-9604-4faf-9be8-b305b5ad72bd/storyboard_3.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/a6f53aae-c4c9-4073-8c46-e0c252a70b38/storyboard_2.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/9d3cae1e-eebc-4b1e-a677-2df3c28a4a04/storyboard_4.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/2a61f958-e576-4564-99f6-707dc701bb1d/ramps.png Ford - Car Opening + Ramps To focus on accessibility and account for larger + heavier items, we ideated multiple designs for how the car would open. MOTIVATION It is easier for heavy loads like mattresses or reams of paper to be delivered than picked up https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/b245dbdb-5672-462d-b8bd-17ffb5a24fd9/en+route.png Ford - On-route Updates Ideating on real-time tracking of items being delivered. PAIN POINT Not knowing when products will arrive or wanting them to arrive at a specific time https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/db6affdc-86ed-4af7-b3a1-404a7981011c/General%2BUser%2BFlow.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/3ba27710-8bc6-44b9-b646-a2f434e7b31e/qr+code.png Ford - QR Code Scanning To unlock the corresponding compartment for the user’s order, they an use a specially generated QR code. In light of COVID-19, we conceptualized having no-touch interactions with the car. PAIN POINT There is a worry for mishandling of items https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/99eb6671-906f-4f3d-adc8-be7b38773efe/car+opening.png Ford - Service Compartments Organizing and compartmentalizing the car for the multiple services offered https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/21b05a2d-0c40-4117-9dbb-7370bd2b51fa/image.png Ford - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/1548f114-0e5d-4d0b-8b8a-04f2651d1f77/team+photo.png Ford - Reflection Overall, this project was a great learning experience for our entire team. We were able to learn a lot about the psychology behind mobile shopping, the uses of autonomous car technology, as well as all of the possible decisions users make when interacting with an experience. Although there were limitations from unexpectedly transitioning our project to a remote project, all of us were able to persevere and use our skills in design and research to create an innovative product that received positive responses. I want to thank our clients Jen and Joy for giving us so much support and amazing feedback despite limitations due to COVID-19. This was a really great project to work on, and I’m really grateful for the experience and knowledge I gained! https://www.jennifertran.co/ancestry daily 0.75 2021-12-31 https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/f449bae7-dff2-40ef-8ff3-928ac79bc647/thumbnail.png Ancestry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/41fd7b93-485c-4c50-8c00-eeb75c0d1ee0/profile+selection.gif Ancestry - Home Page The main page displays a web of connections of various profiles that the user has the most similarities to, based on a quantified number drawn from user profiles. Upon clicking on a profile, information relevant to how people self-identify is displayed. In order to further personalize who the user wishes to see displayed, there is an option to filter specific groups of profiles based on different criteria. We found that individuals connect with others best in a community where they have shared values and experiences. Not only do people relate to each other on the basis of background, but also through similar interests. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/e034de6d-62a8-448e-84ed-2531e2c4935b/conversation+starters.gif Ancestry - Conversation Starters In order to prompt users to actually connect with different people, there are a list of various conversation starters to choose from. Users are able to bookmark their favorite ones, as well as refresh the auto-generated list. A common problem with websites that encourage people to meet and connect with each other is the lack of authentic engagement. By creating conversation starters that prompt people to talk about any similarities and deeper shared values, we are sparking authentic conversations about identity in a safe space. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/93197fe8-5d18-4744-b0ed-b4066d1486fa/interview+guide.png Ancestry - 1-on-1 Interviews We conducted 15 interviews with people of diverse ethnic backgrounds and generations to gain insight into personal experiences of how people perceive their own identity. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/4437383f-4c43-4da0-95ed-65a38c2ea3f0/survey.png Ancestry - Survey To gain quantitative data on how people connect with their own ethnic identities, we created a survey via Google Forms that received 100+ responses. We created questions that asked people to think about their relationship and connectedness to their own identities. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/20169fcd-71ba-4df9-86fc-6ea146280d60/subtle+asian+traits.png Ancestry - Secondary & Market Research We started off by researching any existing social platforms that existed in the market and common ways people engage with their own ethnic identities online. Some valuable examples we found included: “Subtle Asian Traits”: a Facebook group with 1.9 million+ members that interact via relatable memes, discussions, and posts about growing up as an Asian in the 21st century 23AndMe forums: where members gather to talk about their own ethnic identities and interesting discoveries made about their genealogy and ancestry https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/426e3a9c-4291-4665-bfd6-c123f6cd5ab2/Frame+1.png Ancestry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/560a98b2-33fd-47cc-966e-15b3d614fdab/Mixed-2nd%2BGen%2B%281%29%2B1.png Ancestry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/b9156093-8711-40ff-91b4-04a0c9e8a896/Born%2BOutside%2BUS%2B%284%29%2B1.png Ancestry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/642aa8d8-289e-4cb3-b03f-81b39db7b6d8/1st%2BGen%2B%283%29%2B1.png Ancestry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/d3c65276-48b4-4b20-83a5-0279cda0ea07/White-3%2B%2BGen%2B%281%29%2B1.png Ancestry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/915c3af1-70f5-4bf6-a651-0214c864aa97/unnamed.jpg Ancestry - 1. Ancestry University A non-judgmental platform for students to open up about experiences relating to their ethnicity based on prompts and engage with other’s experiences through tags and reactions. Relevant Insights College is a turning point of awareness There is a prevalent feeling among all ethnicities of not being “_____” enough https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/ef0288b3-d6ea-4f5b-92f8-93b35be95915/web.png Ancestry - 2. Identity Web A social media platform that connects similar people based on how they self-identify, whether that be ethnicity, hobbies, or aspirations. Relevant Insights College is a turning point of awareness Explores openness to others’ stories and potential to relate on feelings such as “not enough” https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/d7799ae0-0fe8-4891-9cf1-0e2c9ea05d77/language+exchange.png Ancestry - 3. Language Exchange Learn a language by speaking to a native speaker to exchange not only language but culture as well. Users can chat, call, or send written messages to each other. Relevant Insight Language is the most genuine way to connect with culture * Inspired by the HelloTalk app https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/f53d326c-ba73-43c6-bdee-d63272821347/lowfi.png Ancestry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/4741b32e-72ad-4119-8449-5075a015f7b5/user+flow.png Ancestry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/12e19ab0-8f3b-4528-80ed-c6885925f8a2/concept+validation.png Ancestry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/d52f2369-85f3-49b6-93eb-c7d94064c84b/team+photo.png Ancestry - Reflection Overall, this project was a great learning experience for me, as it was my first time working with clients in a sprint-based design project. I think the problem space that we worked in was eye-opening in terms of sparking deeper conversations about ethnic identity and self-representation. It felt very relatable as a first-generation Asian American, and the insights we gained from our research felt impactful and relevant. In the future, I hope to be able to create more in-depth and higher-fidelity interactions to better showcase the different I’m really grateful that I was given the opportunity to work on this amazing project with my team. Thank you to our clients for being so encouraging and helpful throughout the entire project! https://www.jennifertran.co/home daily 1.0 2025-02-27 https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/5a0700d7-804c-4c2b-82e4-5c317c337bfe/Shield+AI+-+Thumbnail.png https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/8bbb5ae1-f420-436f-974d-eaffe88d0258/Robinhood+-+Thumbnail.png https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/67fa882e-1d3c-4aa3-8857-a0e12352fb6b/Ancestry+-+Thumbnail.png https://www.jennifertran.co/robinhood daily 0.75 2022-01-04 https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/49434302-c61c-4dfb-878d-3eceab4d2b12/Thumbnail.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/ee103a1c-9068-4d40-8efc-56b99591fe4f/Compare+Companies.gif Robinhood - Company Comparison Often, investors find themselves comparing multiple companies when trying to purchase a specific stock. Now, when viewing the general chart, investors are able to directly tap the “+” at the top to add multiple companies for direct comparison. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/9cc5ad0e-d7ff-4810-9ae3-9196e7d9bdea/Initial+Landing.gif Robinhood - New User Initial Screen Rather than prompting new users to jump in and invest, now there is an initial option for them to build their own tailor-made portfolio. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/22b0ec7e-d32f-4f71-bc58-87e5567e53ec/Date+range.gif Robinhood - Date Range View Currently, the options to view the different time frames are very limited. Now, investors are able to have more windows of time to view the chart in, as well as pick specific ranges within each window. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/1546a079-fcca-41e0-9838-87a26b556ef8/Articles+%26+Favorites.gif Robinhood - Organized “Library” There are 3 larger categories of education, which is modeled off of the Robinhood website’s current investing learning section. Specific articles and definitions can be favorited, thus pinning them to the top for easier reference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/5e29c26b-3be7-4642-84e0-6e0a9cecbb82/Money+Goals+%26+Habits.gif Robinhood - Money Goals & Habits Questionnaire To get a good gage on the user’s experience and investing goals, there are several multiple-choice questions that can be selected. Each selection has a short blurb to contextualize the choice. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/da4223dd-a834-49ec-a1e0-f03c89e01faf/Initial+Click.gif Robinhood - Learn More Button To address the lack of a central and easily accessible section for users to learn more about investing, a permanent “Learn More” button exists at the top of the screen. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/1f744f96-5699-4d4e-b105-373e38dde7fa/Selecting+Interests.gif Robinhood - Selecting Interests After asking about their experience and goals, the portfolio builder goes into more depth by asking the user what types of industries they’re interested in investing in. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/86f02954-0284-400e-be05-c42be3ec7b7f/Final+Portfolio.gif Robinhood - Your Portfolio After completing the questionnaire and selecting their interests, Robinhood generates an initial tailor-made portfolio based on the user’s answers. It starts off with 20 different companies that the user is suggested to invest in, helping new investors who are unsure of where to start. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/6300895e-4251-441a-abee-e4d8c3004e5c/Frame+2.png Robinhood - 1-on-1 Interviews I interviewed 4 college-aged students with various levels of experience: from none at all to 1 year of investing. A main takeaway that I found was that no matter the experience level, students are unconfident about their knowledge of investing and feel that there is much more to learn. Making decisions for what companies to invest in can be difficult and overwhelming due to the large amount of options and market volatility. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/c994494b-eb9a-45d2-abc7-c9c6de7d78fc/Gathering+User+Feedback.png Robinhood - Gathering User Feedback The main chart lacks more detail to help inform decisions and understand trends. Most stock research and education is done outside of the app because of the lack of tools. Desiring a more streamlined investment portfolio with suggestions. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/27c8be8c-ef57-4850-bf06-726a23e5706f/Frame+1.png Robinhood - Analyzing Similar Platforms Yahoo Finance Targeted towards more experienced investors. The main chart is more detailed, and has more options for viewing time ranges as well as the ability to view historical data. Seeking Alpha For more experienced investors. The chart has more information than Robinhood’s, complete with sections such as key data, value metrics, growth, profitability, charting, etc. Acorns Targeted towards beginner investors, a step towards investment education is the “Grow Your Knowledge” section that has organized topics and articles https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/44e04cab-28f3-462c-829e-cf92bc9b6a0f/Pain+Points.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/b0331ac3-7abb-459e-9a24-9097c9ce6beb/user+journey.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/095a4c01-37cb-477c-a207-aa2ac554dad6/Needs.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/bed0a848-05ea-4312-8cc2-a07ceb65eb91/sketches.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jennifertran.co/about daily 0.75 2024-02-21 https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/50c0e4f5-9d55-4def-87f1-b28e6fe03d6f/Me.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jennifertran.co/shield-ai daily 0.75 2024-02-17 https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/b5224eab-449d-4070-a7b1-194a2ed238eb/Color+Palette.png https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/9bf91da0-1092-4c87-895c-1ec9d9cc0efb/Screen+Shot+2024-02-06+at+3.56.36+PM.png https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/bd618167-af77-4da7-9ef2-d59508c3f37b/Screen+Shot+2024-02-06+at+3.51.14+PM.png https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/785b9d6b-5459-481d-ac48-686ed36ee265/Icons.png https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/768b98f9-8dd0-4447-9ff7-a57fd8f3388c/Slide11.jpg https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/fee865e7-945c-4d0f-8877-9ac5016f32e3/Slide13.jpg https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/07085619-92b4-4d01-b943-a8100a2a4b4b/Slide14.jpg https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/35483d90-a248-4edc-92ec-2bde5b46eda2/Slide12.jpg https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/49873119-ff9f-4409-a8e5-1844bc6890ef/Interview.png https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/dce2863b-04aa-45c4-821d-be5cda9dbed1/Frame+41.png https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/3d6f3747-36b7-45f5-8959-079b1c556414/Screen+Shot+2024-02-05+at+10.25.43+PM.png https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/fcb7d13c-45e5-4af2-bd5f-8f403cce7849/Two.png https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/5f046f91-9236-4fe3-af84-5321e239a245/Screen+Shot+2024-02-05+at+10.30.38+PM.png https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/0dd5b3d0-9054-4453-baec-444ba67c0c02/One.png https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/7c4b79e3-c3e6-4bb2-98dc-1ad2aa5424cb/Buttons.png https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/c5e15a91-d15b-4b2f-bc99-4c2352b43a29/Frame+1.png https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/c738f734-e3f7-4bab-8542-aaffbcf8bc19/Three.png https://images.squarespace-cdn.com/content/v1/61b5465c58b2a42532a78397/e54e7107-1c4f-4631-9692-4683ae9c324c/Thumbnail.png